Positive Deviance (PD) is an approach to behavioral and social change based on the observation that in every community there are individuals or groups of people (so called Positive Deviants) whose behaviours and strategies enable them to find better solutions to problems than their peers even though they have access to the same resources and face similar challenges.
In the international development and health sectors, PD has been used to address issues as diverse as childhood malnutrition, neo-natal mortality, girl trafficking, school drop-out, female genital mutilation (FGM), MRSA infections in hospitals and HIV/AIDS.
Evert Gummesson Professor of Service Management & Marketing, Stockholm University School of Business
Leif Edvinsson Professor of Intellectual Capital, University of Lund, Sweden
If you are interested in Knowledge Management, the
Knowledge Café
or the role of conversation in organizational life then you my be interested in this online book I am writing on
Conversational Leadership
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The community is for people who are committed to making a difference:
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Stockholm (Sweden)
XXIX ISPIM Innovation Conference 
Evert Gummesson Professor of Service Management & Marketing, Stockholm University School of Business
