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Book
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Storytelling in Organizations by John Seely Brown, Katalina Groh, Larry Prusak, Steve DenningWhy Storytelling Is Transforming 21st Century Organizations and Management (Jan 2005) |
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This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Features & Benefits
Book  Storytelling in Organizations (Jan 2005) by John Seely Brown, Katalina Groh  , Larry Prusak, Steve DenningWhy Storytelling Is Transforming 21st Century Organizations and Management Person  John Seely Brown Ex. Director of Xerox Palo Alto Research Center (Parc)Quotation  On designing space to enhance collaborative learning by John Seely Brown Ex. Director of Xerox Palo Alto Research Center (Parc) On pouring knowledge into people's heads by John Seely Brown Ex. Director of Xerox Palo Alto Research Center (Parc)
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