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Book

Selling the Dream by Guy Kawasaki

How to Promote Your Product, Company, or Ideas - and Make a Difference Using Everyday Evangelism (1991)

 






Author

Guy Kawasaki 

ISBN-10

0887306004

ISBN-10 (UK)

0060922125

First Published

1991

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ISBN 0887306004  ISBN 0060922125 

Categories

Marketing

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Selling the Dream 

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Selling the Dream by Guy Kawasaki Chapter 5 on "Planning your Evangelism" is especially good. It looks at mission statements, objectives and strategies.



Video: What is Innovation?

O que David Gurteen pensa sobre inovação from iGovSP - O que você pensa? on Vimeo.

– David Gurteen é consultor na área de gestão do conhecimento. Ele fundou o Gurteen Knowledge Community (Comunidade de Conhecimento) um ambiente de aprendizagem e troca de conhecimento e experiências composto por mais de 14.000 pessoas espalhadas em 153 países diferentes. Nesse vídeo, Gurteen fala o que pensa sobre inovação.



What is Innovation? Filmed at KM Brasil 2008.

Media Information: Image


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Book
  Selling the Dream (1991) by Guy Kawasaki 
How to Promote Your Product, Company, or Ideas - and Make a Difference Using Everyday Evangelism

If you are interested in Knowledge Management, the Knowledge Café or the role of conversation in organizational life then you my be interested in this online book I am writing on Conversational Leadership
David Gurteen


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Friday 1 November 2024
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