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Book

Selling the Dream by Guy Kawasaki

How to Promote Your Product, Company, or Ideas - and Make a Difference Using Everyday Evangelism (1991)

 






Author

Guy Kawasaki 

ISBN-10

0887306004

ISBN-10 (UK)

0060922125

First Published

1991

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ISBN 0887306004  ISBN 0060922125 

Categories

Marketing

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Selling the Dream 

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Selling the Dream by Guy Kawasaki Chapter 5 on "Planning your Evangelism" is especially good. It looks at mission statements, objectives and strategies.



Video: Explaining Knowledge Management #2



Dr David Vaine, Senior Partner with Apparently KM, PLC, proposes some practical techniques to address the problem of knowledge sharing in organisations :-) (7 mins)

David Gurteen's comments: A very funny video from Patrick Lambe getting the KM message across! You will find more videos from Patrick on YouTube

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Book
  Selling the Dream (1991) by Guy Kawasaki 
How to Promote Your Product, Company, or Ideas - and Make a Difference Using Everyday Evangelism

If you are interested in Knowledge Management, the Knowledge Café or the role of conversation in organizational life then you my be interested in this online book I am writing on Conversational Leadership
David Gurteen


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Thursday 21 November 2024
09:42 AM GMT