Corporate Longitude describes Leif 's approach to the corporate longitude problem. It does not provide a definitive compass for our organizational and personal behavior. Nothing could – no matter what the self-improvement gurus may tell you. Instead, he hopes, Corporate Longitude offers different ways of looking at problems.<p>
He believes that it is only through new perspectives that we can gain new insights. And it is only through new perspectives that we will be able to chart the uncertain waters of our futures. Join him in his travels.
Video: Positive Deviance
A collection of videos on Positive Deviance.
Positive Deviance (PD) is an approach to behavioral and social change based on the observation that in every community there are individuals or groups of people (so called Positive Deviants) whose behaviours and strategies enable them to find better solutions to problems than their peers even though they have access to the same resources and face similar challenges.
In the international development and health sectors, PD has been used to address issues as diverse as childhood malnutrition, neo-natal mortality, girl trafficking, school drop-out, female genital mutilation (FGM), MRSA infections in hospitals and HIV/AIDS.
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Leif Edvinsson Professor of Intellectual Capital, University of Lund, Sweden
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Corporate Longitude describes Leif 's approach to the corporate longitude problem. It does not provide a definitive compass for our organizational and personal behavior. Nothing could – no matter what the self-improvement gurus may tell you. Instead, he hopes, Corporate Longitude offers different ways of looking at problems.<p>
Leif Edvinsson, Intellectual Capital and the Reform Club
Corporate Longitude (Mar 2002) by Leif Edvinsson
Leif Edvinsson Professor of Intellectual Capital, University of Lund, Sweden
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