Positive Deviance (PD) is an approach to behavioral and social change based on the observation that in every community there are individuals or groups of people (so called Positive Deviants) whose behaviours and strategies enable them to find better solutions to problems than their peers even though they have access to the same resources and face similar challenges.
In the international development and health sectors, PD has been used to address issues as diverse as childhood malnutrition, neo-natal mortality, girl trafficking, school drop-out, female genital mutilation (FGM), MRSA infections in hospitals and HIV/AIDS.
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The Support Economy
The Age of the Smart Machine (Sep 1989) by Shoshana Zuboff
Shoshana Zuboff Charles Edward Wilson Professor of Business Administration, Harvard Business School
On the new individual by Shoshana Zuboff Charles Edward Wilson Professor of Business Administration, Harvard Business School
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