;
In this book, Daniel Andriessen evaluates 25 existing methods of intangible valuation according to highly developed criteria.
In performing his evaluations, he synthesizes the state of the art research from these fields based on extensive research.
He then presents his own method for valuing intangibles, which he began developing and testing as a Senior Manager at KPMG Knowledge Advisory Services in The Netherlands.
He relates six case studies in which this method was tested in actual companies, carefully reviews the results of his tests, and then concludes by offering a new and improved method for valuing intangibles in his Weightless Wealth Toolkit, a complete step-by-step process for identifying, valuing, and managing Intangibles to help managers operate successfully in the Intangible Economy.
Video: Interview with David Gurteen at the ING Business Academy
This is a short video interview with David Gurteen by Mireille Jansma of the ING Business Academy in Amsterdam in November 2011 where she asks him what he thinks of their "Challenging Minds" programme having just experienced one of the sessions
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If you are interested in Knowledge Management, the
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Conversational Leadership
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