Chapter 5 on "Planning your Evangelism" is especially good. It looks at mission statements, objectives and strategies.
Video: Social Media in Plain English
Social Media in Plain English
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Selling the Dream (1991) by Guy Kawasaki How to Promote Your Product, Company, or Ideas - and Make a Difference Using Everyday Evangelism
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Chapter 5 on "Planning your Evangelism" is especially good. It looks at mission statements, objectives and strategies.
Selling the Dream (1991) by Guy Kawasaki 
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