Chapter 5 on "Planning your Evangelism" is especially good. It looks at mission statements, objectives and strategies.
What are Social Tools? - Sarah Prag
Mini-clip interview for Gurteen Knowledge with Sarah Prag. What are Social Tools? Shot at the Unicom Seminars Conference on Social Networking Tools In London, September 2006.
Media Information:
Book
Selling the Dream (1991) by Guy Kawasaki How to Promote Your Product, Company, or Ideas - and Make a Difference Using Everyday Evangelism
If you are interested in Knowledge Management, the
Knowledge Café
or the role of conversation in organizational life then you my be interested in this online book I am writing on
Conversational Leadership
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Chapter 5 on "Planning your Evangelism" is especially good. It looks at mission statements, objectives and strategies.
Selling the Dream (1991) by Guy Kawasaki 
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