Media is moving from a source of information to a site of action

Thanks to Nerida Hart in Australia I recently discovered Clay Shirky and this quote from him:

Media is moving from a source of information to a site of action.

Credit: Clay Shirky

When I read this, a light bulb flashed. When working at home, I am a documentary junkie - the UK History Channel and other documentary and news channels are pretty much all I watch. But time and time again I get a angry when I see the program makers turn the problems facing the world into entertainment. Their objective is not even to educate but to entertain. Often I switch off and throw the remote at a distant chair (a soft one I might add as I never get that angry)!

What I have long wanted more media companies to do - is to start taking the problems seriously and move from saying "here are the problems - isn't it tragic; isn't it crazy" to "here are the problems and here is what you can do to help solve them. And this is what we are setting up to help support you".

But the participatory web is moving us in this direction. In 50 years time I think we will look back at old news clips and documentaries of today in a similar way we look back at the propaganda newsreels of the Second World War and wonder why so many people at the time did not see things for what they were.

Here is a video of one of Clays talks.