McKinsey Global Institute sees the value in social knowledge management

I have been talking about Social Knowledge Management for over 5 years ever since I gave a talk at Online 2007 entitled KM goes Social and more recently edited the book Leading Issues in Social Knowledge Management.

But Social KM is only slowly catching on compared to "social marketing".

Maybe the McKinsey Global Institute will give it a bit of a push with their recent report on The social economy: Unlocking value and productivity through social technologies where they say

The McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. MGI's estimates suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers -- high-skill knowledge workers, including managers and professionals -- by 20 to 25 percent.

Credit: McKinsey Global Institute

They hardly mention the term Knowledge Management never mind Social Knowledge Management in their report but this is what they are really talking about.