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John Seely BrownEx. Director of Xerox Palo Alto Research Center (Parc) |
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John Seely Brown is currently a visiting scholar at the Annenberg Center at USC. He was the Chief Scientist of Xerox Corporation until April 2002 and also the director of the Xerox Palo Alto Research Center (PARC) until June 2000—a position he held for twelve years. While head of PARC, John expanded the role of corporate research to include such topics as organizational learning, complex adaptive systems, micro electrical mechanical system (MEMS) and NANO technology. His personal research interests include digital culture and rich media (both of which he pursues at USC), ubiquitous computing, web service architectures and organizational and individual learning.
Book  Storytelling in Organizations (Jan 2005) by John Seely Brown, Katalina Groh  , Larry Prusak, Steve DenningWhy Storytelling Is Transforming 21st Century Organizations and Management Person  John Seely Brown Ex. Director of Xerox Palo Alto Research Center (Parc)Quotation  On designing space to enhance collaborative learning by John Seely Brown Ex. Director of Xerox Palo Alto Research Center (Parc) On pouring knowledge into people's heads by John Seely Brown Ex. Director of Xerox Palo Alto Research Center (Parc)Quotations from John Seely Brown:  If you can design the physical space, the social space, and the information space together to enhance collaborative learning, then that whole milieu turns into a learning technology.John Seely Brown, Ex. Director of Xerox Palo Alto Research Center (Parc) It's never enough to tell people about some new insight.
Instead of pouring knowledge into people's heads, you need to help them grind a new set of eyeglasses so they can see the world in a new way. That involves challenging the implicit assumptions that have shaped the way people have historically looked at things. John Seely Brown, Ex. Director of Xerox Palo Alto Research Center (Parc)
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