Andrzej Marczewski also spoke on Gamification at KM UK 2014 and an exercise was run to explore how Gamification could be used in a KM environment.
Although Andrzej was an articulate and knowledgeable speaker and removed many of my doubts about gamification I am still not sure that I fully appreciate the concept but these are my thoughts to date:
- Gamification is not about turning something into a game.
- Gamification is of value (I am no longer quite as sceptical as I was)
- When ever I design a system of any sort in the future, I will stop to think how gamification might be of benefit in helping to engage people.
- Key "gamification elements": Think about how to give more timely feedback to people; how to introduce elements of competition and how to give frequent small psychological rewards. (I suspect there are a few more I have missed).
- Consider carefully the possibility of people gaming the game or other unintended consequences.
- Be careful not to undermine intrinsic motivation. Like most "rewards" intrinsic motivation can be easily undermined.
- I have yet to see or been told about an application in the KM field that works and does not have any of the above pitfalls. Hence my scepticism.
A great example of effective #gamification :-) pic.twitter.com/m71IO2pwLl
— David Gurteen (@DavidGurteen) June 20, 2014
One of the best examples of Gamification I have come across. It can't be gamed. It does not undermine intrinsic motivation and there are no obvious unintended consequences. But then it is a very simple situation.