Decisions Are Emotional, Not Logical

If a big part of Knowledge Management is about improving decision making then we should take more notice of fascinating research such as this:

• Decisions Are Emotional - Not Logical: The Neuroscience behind Decision Making
• Are You Easily Disgusted? You May Be a Conservative
• Scientists Discover An Environmental Message That Resonates With Conservatives

This isn't about liberal verses conservative thinking. It is about how we all think and make decisions. None of us are logical in our thinking and there are clearly many deep emotional influences.

There are no simple answers but here are some ideas how to change false beliefs: How to debunk false beliefs without having it backfire.

And take a look here - the list of our cognitive biases is an extensive one. In this graphic, they are organized into four categories: biases that arise from too much information, not enough meaning, the need to act quickly, and the limits of memory.

And download the free The Debunking Handbook