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Quotation
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On opportunities by Edward De Bono |
 
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Quotations from Edward De Bono:  Argument is meant to reveal the truth, not to create it.Edward De Bono, (b. 1933) Psychologist & Author Humour is by far the most significant behaviour of the human mind. You may find this surprising. If humour is so significant, why has it been so neglected by traditional philosophers, psychologists and information scientists? Why humour is so significant and why it has been so neglected by traditional thinkers together form the key to this book. Humour tells us more about how the brain works as mind, than does any other behaviour of the mind - including reason. It indicates that our traditional thinking methods, and our thinking about these methods, have been based on the wrong model of information system. It tells us something about perception which we have traditionally neglected in favour of logic. It tells us directly about the possibility of changes in perception. It shows us that these changes can be followed by instant changes in emotion - something that can never be achieved by logic. Edward De Bono, (b. 1933) Psychologist & Author If you are setting out to work in a new field you should thoroughly research that field. Right? Wrong! The traditional view is that you should read all that you can in order to get the base of existing knowledge and then move forward from this. There is a flaw in this argument and it is a flaw in the scientific method. We do not just get knowledge, we get knowledge packaged up as concepts and perceptions. ... Together these concepts and perceptions give what Thomas Kuhn called paradigms.Edward De Bono, (b. 1933) Psychologist & Author An opportunity is as real an ingredient in business as raw material labour or finance - but only exists when you can see it.Edward De Bono, (b. 1933) Psychologist & Author The purpose of science is not to analyse or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.Edward De Bono, (b. 1933) Psychologist & Author
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11:08 AM GMT |
An opportunity is as real an ingredient in business as raw material labour or finance - but only exists when you can see it.
