Chapter 5 on "Planning your Evangelism" is especially good. It looks at mission statements, objectives and strategies.
Video: BLU Lesson 2: We trade our knowledge by David Gurteen
One of six BLU lessons on 'trading knowledge' by David Gurteen.
In April 2005, BLU, the UK's Business Link University which no longer exists hired Fifty Lessons to produce a series of video stories for them to which I (David Gurteen) was invited to contribute. This is one of those stories.
Media Information:
Book
Selling the Dream (1991) by Guy Kawasaki How to Promote Your Product, Company, or Ideas - and Make a Difference Using Everyday Evangelism
If you are interested in Knowledge Management, the
Knowledge Café
or the role of conversation in organizational life then you my be interested in this online book I am writing on
Conversational Leadership
The Gurteen Knowledge Community is a global learning community
of over 21,000 people in 160 countries across the world.
The community is for people who are committed to making a difference:
people who wish to share and learn from each other and who strive to see
the world differently, think differently and act differently.
Membership of the Gurteen Knowledge Community is free.
Chapter 5 on "Planning your Evangelism" is especially good. It looks at mission statements, objectives and strategies.
Selling the Dream (1991) by Guy Kawasaki 
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