Putting Stories to Work: Mastery Business Storytelling shows business leaders how to become better communicators using oral storytelling techniques. It provides a clear process for finding stories to tell, how to remember them, how to tell them and knowing when to refresh them. It's draws on the latest psychological, sociological and neuroscience research. It makes the case for business storytelling and teaches the reader about four story patterns to learn: connection story, clarity story, influence story and success story. The book also covers how to embed story techniques in organisations and how to use them to convey strategy. There is a case study from an up and coming business in the USA called PIRCH and throughout the book are many stories to illustrate the key points of the book.
Video: David Gurteen's keynote talk at KM Middle East 2011
If you are interested in Knowledge Management, the
Knowledge Café
or the role of conversation in organizational life then you my be interested in this online book I am writing on
Conversational Leadership
The Gurteen Knowledge Community is a global learning community
of over 21,000 people in 160 countries across the world.
The community is for people who are committed to making a difference:
people who wish to share and learn from each other and who strive to see
the world differently, think differently and act differently.
Membership of the Gurteen Knowledge Community is free.
Putting Stories to Work: Mastery Business Storytelling shows business leaders how to become better communicators using oral storytelling techniques. It provides a clear process for finding stories to tell, how to remember them, how to tell them and knowing when to refresh them. It's draws on the latest psychological, sociological and neuroscience research. It makes the case for business storytelling and teaches the reader about four story patterns to learn: connection story, clarity story, influence story and success story. The book also covers how to embed story techniques in organisations and how to use them to convey strategy. There is a case study from an up and coming business in the USA called PIRCH and throughout the book are many stories to illustrate the key points of the book.
Putting Stories to Work (March 2016) by Shawn Callahan 
/VIEW-IMAGE/$File/view-image.png "Media information"){kind=small}
