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Book
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From Knowledge to Intelligence by Helen Rothberg, G. Scott EricksonCreating Competitive Advantage in the Next Economy (Sep 2004) |
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In the New Economy, intelligence will be essential for firms to gain competitive advantage?not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. <br><br>Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy. <br><br> <b>Features & Benefits</b><br> <ul> <li> The first book to show how competitive intelligence practices can add value to knowledge management systems <li> Written for practitioners, the book is filled with real examples from the corporate world <li> Demonstrates how corporations can use internal and external information gathering strategically to gain competitive advantage </ul>
Book  From Knowledge to Intelligence (Sep 2004) by Helen Rothberg  , G. Scott Erickson Creating Competitive Advantage in the Next Economy
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