Knowledge Management is not an end in itself. Companies do not exist for the purpose of propagating and advancing knowledge - they exist to sell products and services. But to the extent that competitive advantage relies on informed decision making within the business - knowledge management has a crucial role to play.This is spot on and to my mind is one of the prime reasons so many KM initiatives and KM teams fail. They are simply not focused on the business.
But take a look at all the other material on Knoco's website (though I do wish Nick would lighten up and smile on his videos) - especially Nicks blog and his short KM videos - he has been very prolific of late and you will find a wealth of good KM material.