Dave Snowden recently mentioned in one of his blog postings that he has a google alert set to search on his name so he gets to know when anyone talks about or links to him on the web. This seems to me something that most people should do.
If you are not familiar with Google Alerts - they are emails automatically sent to you when there are new Google results search terms you have pre-configured.
I have had several Google alerts configured for the last few years to monitor a number of phrases that are of interest to me such as my name, "knowledge cafe", "knowledge management conference" and also often use them to be kept up-to-date on specific events such as KM Asia.
It really is an essential tool for keeping up to date on web activity. Check it out!