Chapter 5 on "Planning your Evangelism" is especially good. It looks at mission statements, objectives and strategies.
Video Playlist: The Corporation
The Corporation is today's dominant institution, creating great wealth but also great harm. This 26 award-winning documentary examines the nature, evolution, impacts and future of the modern business corporation and the increasing role it plays in society and our everyday lives.
Media Information:
Book
Selling the Dream (1991) by Guy Kawasaki How to Promote Your Product, Company, or Ideas - and Make a Difference Using Everyday Evangelism
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Knowledge Café
or the role of conversation in organizational life then you my be interested in this online book I am writing on
Conversational Leadership
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Chapter 5 on "Planning your Evangelism" is especially good. It looks at mission statements, objectives and strategies.
Selling the Dream (1991) by Guy Kawasaki 
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