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 /VIEW-IMAGE/$File/view-image.png "Image information"){kind=small} A more useful approach is to view creativity as the process of generating ideas whilst seeing innovation as the sifting, refining and more critically - the implementation of those ideas. Creativity is about divergent thinking. Innovation is about convergent thinking. Creativity is about the generation of ideas and innovation is about putting them into action.
Creativity - coming up with new ideas - is not enough. We need innovation - the taking of new or existing ideas and putting them into action. This requires the application of existing knowledge and the development of appropriate new knowledge. Coming up with new ideas is the food of innovation. Innovation is a far tougher proposition than creativity.
Article  Knowledge, Creativity and Innovation by David GurteenA popular article of mine from the Journal of Knowledge Management in 1998 Blog Post She Built a Business in 'No Time'Gurteen Knowledge-Log, David Gurteen, 15 July 2002 Innovation in NetworksGurteen Knowledge-Log, David Gurteen, 4 October 2003 Meeting the Acute Need for Entrepreneurial SkillsGurteen Knowledge-Log, David Gurteen, 6 April 2005 Ever thought of writing a book on a mobile phone?Gurteen Knowledge-Log, David Gurteen, 3 December 2007 Victor Newman is blogging!Gurteen Knowledge-Log, David Gurteen, 1 July 2008 Zero rupee note that Indians can slip to corrupt officials who demand bribesPosted to Gurteen Knowledge-Log by David Gurteen on 19 February 2010 Have you started your revolution yet?Posted to Gurteen Knowledge-Log by David Gurteen on 20 February 2010 How do you prevent people from stealing your ideas?Posted to Gurteen Knowledge-Log by David Gurteen on 20 May 2010 Are conversation, appreciation and understanding innovation?Posted to Gurteen Knowledge-Log by David Gurteen on 27 July 2011 Is innovation bad for us?Posted to Gurteen Knowledge-Log by David Gurteen on 28 May 2012 Category  Innovation [72 items]Document Dialogue by David GurteenMedia File  Video: David Gurteen on how to best secure continuous innovationDavid Gurteen on how to best secure continuous innovation Video: David Gurteen on the best circumstances for thriving innovationDavid Gurteen on the best circumstances for thriving innovation Video: David Gurteen on when innovation should take placeDavid Gurteen on when innovation should take place Video: David Gurteen on who should drive innovationDavid Gurteen on who should drive innovation Person  George Tovstiga Professor of Strategy & Innovation Management, Henley Management College, Henley-on-Thames, UK John Kao American Author on Creativity Michael Schrage Victor Newman Former Chief Learning Officer, European Pfizer Research University
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